We aspire to be the local partner of choice for belting solutions - around the globe.


  • To be a global leader in product quality and local service excellence.
  • To fully enable the most dedicated, knowledgeable and creative team in the industry to continue to differentiate through innovation and services.
  • To excel in management performance and operational efficiency in order to deliver sustainable value to all our stakeholders.
  • Drive digital as a business creator.


Customer centricity

We are customer-centric because we know that we succeed when our customers succeed and that customer
satisfaction – which we measure – drives customer loyalty. We put the voice of the customer and their
requirements at the heart of everything we do. Our unwavering goal is to exceed our customers’ expectations
and to continuously improve so as to make doing business with us easier

People focus

Our carefully selected people, experts in their fields, are our most valuable resource and our unique
advantage. They are dedicated and passionate and deliver high performance, and we are committed to them
in turn; to their personal welfare and to their professional and career growth. Our team values collaboration
and makes every effort to develop, coach and train its members.


We encourage entrepreneurial thinking and empower our people to take intelligent risks and make sound
decisions. At the same time, we also believe in ownership and accountability. We take pride in the company’s
achievements and learn from our mistakes. We promote a culture of meritocracy and continuous learning.


We are part of a larger business community that we can help improve by working responsibly, by maintaining
and increasing transparency, and by acting ethically and with integrity as good corporate citizens at all times